What Does It Mean to “Find Your 10”?

At the core of our program is the concept of "Finding Your 10." It’s a bold, life-altering approach to personal and professional growth, built on 30 years of real-world experiences, lessons, and success. Every individual has their own unique blend of communication skills, emotional intelligence, and influential abilities, ranging from fully developed (10) to deeply suppressed (1). "Finding Your 10" is about unlocking and fully realizing your potential—taking those skills from wherever they are now and developing them into your most powerful and effective self. With customized exercises, powerful video content, and an engaging curriculum inspired by pro sports and pro athletes, you’ll learn to master your influence, connect with others, and consistently perform at your peak.